Which social media to use to find your target client
Facebook, twitter, LinkedIn, Snapchat, Instagram, Vine, Pinterest, YouTube, Reddit, tumblr, Periscope, StumbleUpon, Medium….and the list of which social media goes on. We are swimming in an overabundance of social media (and that’s not including the fads that crop up) and no one, unless they have a marketing army on retainer, will be able to master all of them. More importantly, no one needs to actually master all of them: different demographics tend to use different social media channels. This means that you can (and should) focus right down to the core channels used by your market.
Here’s how to go about finding those core channels for your business.
Who is your target client?
It goes without saying that before you can engage with your target client, you have to develop a clear understanding of who your target client is.
If you’ve just asked yourself this question and answered ‘Well, everyone really’ then you definitely need to stop and spend more time thinking about this. Even if theoretically anyone could use your product or service, you can’t target all of them immediately and neither will they all have the same drivers to make them buy now.
Instead, start to break ‘everyone’ down into target personas by asking yourself:
● Who are they? What is their job title, what type of company do they work for?
● Age/gender/marital status/children/earning potential
● What is their pain/frustration?
● What will make them want to buy now?
● How can you solve it?
Dependent upon what you do, some of these questions may not be relevant but we’ve given the full list for maximum value.
Now that we have a clear idea of who we want to find, now we can figure out how to find them.
Where is your competition?
Known as social conquesting, this is a simple way to find your customers online and start engaging with them. Identify your competitors, find their accounts online and look at who likes them, follows them, shares their content, interacts with them or, conversely, who they like, follow, share or interact with. Identify where they have most succeed and then, well, learn from it. Be there too and do what they do but in your own way.
What do you like using?
Let’s face it – life is too short to force yourself to do something you hate and, let’s be honest, we’ll know that you hate it. It shines through no matter how hard you try. So why bother? The differences between the platforms aren’t so distinct that you can’t opt for the one(s) you like better simply for that reason. You’ll embrace it more easily, be happier spending time on it and the content will naturally be better.
It’s work but it doesn’t need to be horrible (or at least not all the time).
How much time/resource do you have to spend on it?
The relevance of this question is in determining how many platforms you can realistically handle and excel at. If you’re just starting out by yourself, pick one or two – anything else and you’ll find that your entire life is spent on social media.
Who is more likely to use which platforms?
You might remember us talking about this before briefly, but we wanted to spend some time focusing on it in more detail.
Facebook and Instagram users highly engaged on daily basis
Looking for some more personalised advice on what would work well for you? Get in touch or tweet me @anthonyjohns0n and we’ll get you sorted.